The Driver Safe 2015 Research Study

Invitation to participate in the “Driver Safe 2015” Research Project

The “Driver Safe 2015” Research Project is a large scale innovative scientific research study taking place from mid 2013 to mid 2015. The study which is being supported both by the UK based road safety charity Brake and the BSI and will seek to investigate whether it is possible to accurately predict a drivers “inherent” in vehicle risk status using both a Psychometric and Emotional Intelligence (EI) Profiling approach.

Driving “at work” is one of the most dangerous activities an employer will ever ask an employee to undertake on their behalf and “at work” journeys account for one third of all road deaths in the UK.

This research will aim to investigate if it is possible to demonstrate whether there is a causative relationship between a driver’s inherent Psychometric Profile, EI Profile and personality characteristics and their level of actual “in vehicle risk status”, hence their likely predisposition to being involved in a driving related incident. It would appear reasonable to assume that there may well be some level of inter-relationship between a drivers personality characteristics and their overall attitude to driving and behaviour behind the wheel.

It is therefore hoped that the ability to identify and predict inherently “higher risk” drivers will make it possible not only to highlight this intrinsic “higher risk” pre-disposition associated with the specific driver concerned but also to then crucially execute relevant prophylactic targeted interventions, such as driver training and also encourage safer driver practices and behaviours with the driver in question by heightening their awareness of their higher than average levels of risk when driving. Such prophylactic interventions will therefore then make it possible to reduce the likelihood of the specific driver being involved in a future vehicle related accident.

This research project, was officially launched at Brake’s “Best of the Best” Conference in June 2013 and will take place over the next 24-36 months and involve the participation of in excess of 5,000 drivers drawn from a wide range of prestigious participating UK organisations.

Indeed a number of major UK companies including The Co-operative Society, Amey and Ocado have already started to participate in the pre-launch phase.

It is planned to involve a diverse population participating drivers who undertake “at work” journey’s in a range of different types of vehicle used for business  e.g. car, van, truck etc, drawn from as wide a range of different industry sectors as possible.

Please click the link to the right of the page to review the Synopsis of the Driver Safe 2015 Research Study.

Organizations interested in participating in this innovative research study should contact: Dr Jim Golby PhD FCIPD, the Director of Research and Customer Experience from Applied Driving Techniques directly on either: 07768 776128 or 01489 883230.

Alternatively, you can contact him by e-mail on: [email protected]